Selfridges Christmas Identity
Seasonal visual identity for Selfridges Christmas instore promotion working within their brand guidelines. The success of the ‘star drawn in light’ concept led to additional seasonal identity development across champagne and fashion departments.
Design application: Carrier bags, POS, promotional literature, signage and ticketing.

Selfridges Press Invitation
Design and print production of luxury folder and invitation cards sent to key press to promote a series of instore events. Sets five of flocked cards featured foil blocked illustrations to represent key store departments while also acting as a keepsake.


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