Selfridges Christmas identity
Seasonal identity design of ‘star in light’ for Christmas store promotion. Visual identity extended over champagne and fashion departments with implementation throughout all stores over the following: Carrier bags, P.O.S. promotional literature, signage and ticketing
Selfridges press pack
Design and print production of luxury press pack folder and invitation. The individual flocked cards feature foil blocked illustrations to advertise the four main areas of Selfridges.